Posts Tagged ‘advertising and marketing’

Necessity For Running An Online E-Commerce Business

The first condition that has to be met when you are running an online e-Commerce business has a merchant account. This is the basic requirement that you need when starting with an e-Commerce business. Any online transaction, regarding money that is done cannot happen without a merchant account.

Setting up a merchant account isn’t as complicated as you might think it to be. On the contrary, its the simplest of processes, and is easier than opening a bank account. You simply have to make an arrangement with a bank, which enables you to accept your customer’s credit card or electronic payments via an electronic commerce website. The bank that you choose just has to set up a mechanism for receiving payments. For doing that, the bank uses the services of a third party processor and makes all necessary arrangements so that you can take credit card payments from your customers, without a hassle.

Ascertain the credibility of the bank. Its most important

But before setting up a merchant account, you must first ascertain the credibility of the bank you are going to go with. This is necessary because credit card processing and merchant account creation have become murky. The competition among banks is getting hotter, and everyone is trying to outsmart the other. On top of that the terms and conditions, including the merchant account fees, are severest, and that makes the whole business a bit too much for anyone who is starting with an e-Commerce business, or is an owner of an e-Commerce website.

The only silver lining of this system, which is also called a credit card processing or payment gateway, is that it makes transactions cashless. By signing onto a merchant account companies leverage the power of cashless commerce and improve their bottom line.

Try to get the facts clear before establishing a Merchant Account.

But, when you are in the initial stage and toying with the idea, try to get the facts clear. Credit card processing is done in various ways, and you should know how different systems work. One option is – Point of sale system. This method involves credit card processing terminals, and staffers punch credit cards physically to make a transaction. The second option is – Internet merchant account portals. In this system credit card processing is done via a payment gateway or an online portal. Processing under this system is fast, secure, and free of frauds.

The third option is – wireless credit card processing. In this system, credit card information is received via an established and secured wireless network. The entire transaction is done online, and possibilities of fraud are zero.